
The Black Cat Express heads into local communities six days a week and works alongside established organisations to:
• raise motivation and self-esteem
• develop employability and social skills
• increase knowledge in areas of health and citizenship to help people make informed decisions
• make provision more accessible
• engage the hardest to reach into learning
• add value to the work of existing agencies in meeting the needs of young people
• tackle social, personal, economic and cultural barriers
• become a project that can become mainstream
Projects last up to twelve weeks and naturally involve football but can be developed around any of the High 5 education areas of Health, Citizenship, Environment, Curriculum and Coaching. Motivators include branded goodies, a loyalty scheme, player appearances and activities within the Stadium of Light, the home of Sunderland Football Club.